A Store Display for Hickok belts at their prime in the 40s and 50s. The case has a plexiglass cover over the buckles, and stands 14 inches high about 12 inches wide, and 6 inches deep on brass tone stand. The Buckles have some light oxidation in some case if you look closely but mostly are in very nice shape. The front of the advert reasd, What initial Please. The Set includes 18 belt buckles including the one on the belt sample ( not a full belt just a piece) It is missing one in one spot. The buckles just slide on and off so I suppose you could reselll them if you wish to break this set up but I just wanted to keep it together. It would have set on a counter in a men's department in clothing store.
I have included shots of the mark that is basically the same on the back of all the belts. Eeach buckle is abotu 1.5 inches to 2 inches long these are for narrow belts. A super Advertising piece for those that collect men's costume jewelry.
Book value / sold value on the belt buckles range from 10-15 each. None of these are sterling, they are all plated.
From Hickok Belt . com website under the history of belts this description of the man behind the company - Stephen Rae Hickok, an entrepreneurial innovator, built the Hickok Manufacturing Company from a mere $300 investment in a small jewelry plating business on Water Street, in downtown Rochester, NY. This quickly grew into a multimillion-dollar business, and later became the largest and most respected maker of men’s belts and accessories in the world.
In Stephen Rae’s continued efforts to promote his company, he combined innovative marketing with gigantic advertising spreads in National magazines and newspapers across the United States to endorse his full line of men’s accessories, including belts, wallets, suspenders, and jewelry. It was once mentioned that if a year’s worth of Hickok manufactured belts were laid down end-to-end, it would stretch from Rochester to Moscow. To this day, Hickok is believed to be the force behind helping American men be more jewelry conscious.
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