1970 Larkin Catalog, Advertising Poster Starter Kit Buffalo NY Larkin advertising

$20.00

Shipping to United States: Free

Great vintage Larkin Catalog - with original introduction letter to new client, order form even the payment envelope, and a large poster for advertising. In excellent condition - this catalog features all the larkin products, price list and letter from the company welcoming their new friend to the business. Larkin

It's an odd item to find as the company had essentially gone out of business by the 1970s- the started mail order only in the 60s after changing hands.


From Wikepedia
John D. Larkin died in 1926 at which point John D. Larkin Jr. took over control of the company. The growth of department stores, the popularity of the automobile and the volatility of the marketplace, especially during the Great Depression, damaged the Larkin Company's mail-order business. John D. Larkin, Jr. attempted to diversify Larkin with a chain of retail food markets, gasoline stations, home craft stores, and a department store, but ultimately all efforts were unsuccessful.[4]

Internal struggles among the next generation of Larkin executives and the loss of key executives, precipitated the demise of the company. Sales fell from a high of $28.6 million in 1920 to $2 million by 1939.[2] The company was sold in 1941, liquidated in 1942,[6] and the new owners continued a mail-order business until 1962.[3]

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